Our recent review (per-visit homepage output) of top global marketing, advertising, and communications agencies reveals a stark contradiction between the industry’s promise of digital excellence and its online delivery. When 67.5% of measurable agency websites fail Core Web Vitals, this is not merely a performance issue; it is a breakdown in Digital Credibility.
For an industry that advises brands on customer experience, conversion, and digital transformation, slow or unstable websites send the wrong signal. Accessibility exposes the same gap: while average scores appear strong, only 6.5% achieved a perfect 100, showing that an inclusive digital experience remains the exception, not the standard. For C-suite leaders, these issues weaken trust, brand authority, and the sector’s claim to digital leadership. Desktop metrics are shown below: