Our recent review (per-visit homepage output) of 98 leading international non-profit organisations reveals a concerning gap between mission-led purpose and digital execution. When 86.5% of measurable non-profit websites fail Core Web Vitals, this is not merely a performance issue; it is a breakdown in Digital Trust and Reach.
For organisations built around public service, donations, advocacy, and crisis response, slow or unstable websites can directly weaken engagement at the moments that matter most. Accessibility exposes a critical contradiction: while the average accessibility score is relatively strong, only 17.3% achieved a perfect 100, showing that fully inclusive digital access is still not the standard across the sector. For C-suite and board leaders, this matters because every point of friction can limit donor confidence, reduce campaign effectiveness, and create barriers for the very communities these organisations exist to serve. Desktop metrics are shown below: