Our recent review (per-visit homepage output) shows that the sector has reached a clear moment for change. When 86.5% of measurable non-profit websites fail Core Web Vitals, this is not merely a performance issue; it is a signal that mission-led organisations must modernise the digital infrastructure that supports donations, advocacy, education, and public engagement.
The opportunity is significant. For organisations built to serve people at scale, faster, more stable, and more accessible websites can directly improve reach, trust, and impact. Accessibility exposes where progress is still needed: while average scores appear strong, only 17.3% achieved a perfect 100, showing that fully inclusive digital access remains the exception, not the standard. For C-suite and board leaders, this is the moment to treat digital performance and accessibility as mission-critical priorities, not as technical upgrades, and to use them to strengthen donor confidence, service access, and long-term social impact. Desktop metrics are shown below: